Radio verändert – aber wen oder was und vor allem wie?
Leidet das Radio unter der Digitalisierung? Bisher, so scheint es, kaum. Doch eine veränderte Sozialisation der zukünftigen Hörer, Internetzugang im Auto und eine harte Konkurrenz um Werbekunden werden nach Meinung von Branchenexperten auch das Medium Radio in den nächsten fünf Jahren radikal verändern. Die Digitalisierung der gesamten Medienwelt scheint am
Why should I give my knowledge away for free?
The Valuable Content Marketing approach means producing content that provides independent value to those who receive it, whether or not they choose to buy from you. This means giving away some of your hard earned knowledge for free. This simple principle throws up a lot of questions. “Really, give my hard earned
Quick introduction to content marketing
Everyone seems to be talking about content marketing as the new way to connect with customers these days. I’ve read about it in articles in the Guardian and the FTrecently; hell, even The Marketer magazine put out an editorial request on this last week. Recent research in the US shows that 9 out of 10
5 Buddhist Principles For CEOs
There are many virtues of Buddhism that one can follow to lead a happy life. Amongst these are some can be applied at the workplace in order to create a happy organization by eliminating stress and laying emphasis on unity. Here are some virtues that every manager can adopt so that
Smartphone Ethics You Should Follow
Remember watching those old Samurai movies where the Master keeps on chanting, “Think of the sword as an extension of your hand”. Well, guess what? It’s the 21st century, and the sword is your ultra-sleek smartphone. As much as we deny the fact that smartphones have become an integral part of our
